The Movement Lab

The Movement Lab is a fitness and wellness space created to empower women through strength, movement, and mindset. With a mission rooted in helping women live healthier, more confident lives, the brand inspires progress, not perfection - every step of the way.

This project was part of our Identity Package, where we crafted a bold and uplifting visual identity using energising orange tones, golden neutrals, and clean, modern layouts to reflect the movement-led, empowering vibe.

The goal: A fresh, motivational brand that feels strong, supportive, and full of possibility.